The current issue of Urban Library Journal is about the creative endeavors of librarians. The articles in the issue discuss innovated services and programs librarians are implementing in their libraries today. My colleague (Sarah Laleman Ward) and I wrote an article titled “It All Started with a Button” for the “Reports from the Field” section about some of our practical and inexpensive creative marketing and outreach ventures. The article begins with a discussion about how we’ve utilized the “buttons” in our library, and then elaborates on other creative marketing and outreach techniques we’ve used. Take a look.